Real estate photos
A property shoot comes back with forty frames and three problems in them: the neighbour’s nameplate by the front door, a licence plate in the driveway, and a GPS tag in every file that says exactly where the house is. None of those belong on a listing page, and all of them are tedious to find by hand at four in the afternoon.
What Real estate mode sets up
- Long edge 1600 px, JPEG at quality 90 — what listing sites actually serve
- Faces and text hidden: nameplates, doorplates, licence plates (Pro)
- Mosaic at 70% strength, area widened 25% so the edges of the plate are covered too
- File size capped at 3 MB, so nothing is rejected on upload (Pro)
- GPS removed, the rest of the EXIF kept (Pro)
- Verticals straightened — the converging walls you get shooting a room from chest height (Pro)
- Size, hiding and destination open first; watermark and metadata within reach
Why the GPS matters more than it looks
A listing already says where the property is. The photographs, on the other hand, often carry the coordinates of every other place that camera has been that week — including the last client’s house. Stripping location on export is one setting, and it is on in this mode.
Verticals, without reaching for a tilt-shift
A room shot from standing height leans its walls inward. The finishing panel straightens them and levels the horizon, on every file in the run rather than one at a time in an editor. This one is a paid feature; the exposure and sharpening controls beside it are not.
Nameplates are the part people miss
Faces get remembered because they are obvious. A family name cast in brass beside a door is the same category of information, and it reads perfectly at 1600 px. Text hiding looks for it across the whole frame, at the strength you set — not fine enough to still be readable, which is the failure mode of a mosaic set too gently.
You see what will be hidden, before it is written
Detection is automatic; it is not infallible. Before a run exports anything, VARNAMORE lists every text area it found and lets you switch off the ones that should stay readable — a shop sign you meant to keep, a house number that is part of the listing. Anything it did not find is not hidden, so the preview is there to be looked at.
Your originals are not touched
Hiding, resizing and renaming happen on the copies that go out. The files off the camera stay exactly as they were — verified continuously by automated tests that compare SHA-256 hashes before and after a run. Nothing is uploaded; everything runs on your PC.
Then it checks its own work
When the run finishes, Delivery Check reads every exported file back from disk and measures it: dimensions, file size, format, file names, duplicates, whether GPS is actually gone. You get 1,000 / 1,000 PASSED, or the exact files that need attention. How Delivery Check works →
A mode is a set of settings, not a different app
Choosing Real estate changes three things: the values above, which panels start open, and the order the panels sit in on the right. Nothing is removed — every other feature is still there, in the same place it always was. Your destination folder, language, theme and licence are left alone, and “General” puts the ordering back.
You can change any of it afterwards. The mode is a starting point for the work you do most, not a rule about what you are allowed to do.
What the free version does
Resizing, cropping, exposure, sharpening, monochrome, AI upscaling for five images a month, and Delivery Check are all free, with no time limit and no registration.
The items marked (Pro) above need a licence: hiding faces and text, file size caps, renaming, watermarks, burnt-in captions, multi-size export, metadata and GPS removal, straightening verticals, and CMYK conversion.
Every paid feature, hiding included, is unlocked for seven days from your first launch — long enough to run a real job through it before deciding. Pricing →
VARNAMORE runs on Windows 10 and 11. Download →
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